While concluding, it can be said that PPC is a complex structure model, which has its own impacts and effects. In this model, even a small change can bring in great impact. Therefore, it is advisable to know the result. Candidates should give examples if they need to explain the design of an advertisement. They should be able to identify when there is a need for long phrases and when a short keyword can do the job. We hope these questions fulfill the needs. Good luck!